How to Help Build a Media Environment

This short guide will help you participate in building or helping refine a media environment for a specific country. As always, if you have any questions, be sure to contact someone on the NewsFrames team.

1.What is a Media Environment? #

For NewsFrames, a Media Environment is the sphere of published discussions pertaining to a certain country by its citizens.

The ability to generate useful data results from the Media Cloud tool as well as to open up and identify possibilities for other analysis depends on having the best lists of published media within an environment that we can about a country, such as:

  • RSS feeds of media sources
  • Knowledgeable blogs
  • Twitter
  • Facebook
  • Wherever else public discussion is taking place

In order to help establish good source lists to be used in the NewsFrames project, we are trying to capture the diversity of media publications.

Media Environments Constantly Change

The list for each Media Environment is a starting point: it is meant to be dynamic. To the extent that it’s possible, we will explore other tools/data in order to amplify and correct our initial assumptions.

2.How to Participate #


First of all, thank you for making time to participate. The process of building Media Environments is itself a work in progress, so things may feel a little experimental.

We hope to incorporate your thoughts as we make this into a regular thing, so please give us your feedback.

Step-By-Step Process for Building a Media Environment

First, a NewsFrames team member will invite you to a working spreadsheet for your country’s media environment which may already be populated with data.

2.1.Step-By-Step Process for Building a Media Environment #

First, a NewsFrames team member will invite you to a working spreadsheet for your country’s media environment which may already be populated with data.

  1. Add new sources to the list: Once you receive the spreadsheet, add a source to the list.
  2. Note the publication type: Note what publication “type” it is: RSS/newsfeed, Image, Twitter/FB, blogposts
  3. Note the language: Note what language it is published in. For example, if there are multiple languages for the outlet at the exact same URL, then include all of them. But if there are slightly different URLs for each different language, please add all of the different URLs/languages (we need to be able to collect the data where it resides).
  4. Add notes: There is a column for notes to add about the source
  5. Mark the relevant “baseline” audience categories: A first level of categorizations are supplied for you by us, and may include the following as appropriate by country contexts:
  • Race/Ethnicity
  • Education
  • Income level
  • Citizenship

Feel free to add others as you see fit. The goal of these categorizations is to serve as a reminder:

Have we captured a number of the country's diverse audiences?

2.1.1.Notes on Baseline Categories #

The way we are doing this is to try to look at media publications from the perspective of audience: can we make hypotheses about what audiences are being targeted, if any?

If you can tell from the vocabulary, language, topics, or express mission of the organization that the media outlet is “focused” in some way, then select accordingly and also put an example of why you decided it was focused.

If you don’t think that it is focused in any of these ways, leave blank. The baseline categories above may not be relevant for your country, but we feel that they are broad enough to capture audience categories for many countries.

2.2.Step-By-Step Process (Cont'd) #

  1. Note further country categorizations: There may be a second level of country specific categorizations that are added just for that country. Please follow the same process as in step 3. There is a space for you to add additional category considerations, especially if there is a category type that isn’t represented by the spreadsheet.
  2. Let us know if there are any major updates: If there is a major update, please contact someone on the NewsFrames team, thanks!

3.Need Help? #

If you need help or have any questions, ask your NewsFrames guide if you have any questions.

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