How to Create a Reframed Story

The Reframed Stories series is part of the Rising Frames initiative, a collaboration between NewsFrames and Rising Voices that applies the tools and skills of data analysis to explore how media is covering topics and issues relevant for marginalized groups, such as indigenous communities, to then collaborate with these groups to respond to media coverage from their perspectives. With this, we aim to provide a space for people who are often more represented by others than by themselves in media to tell their own stories.

To create a story of this kind, you can follow these steps:

  1. Choose a topic that you want to explore with Media Cloud
  2. Create Word Clouds of that topic
  3. Find people who you consider could have interesting insights on the word cloud; people who are represented by the media when it covers that topic
  4. Contact them and invite them to participate
  5. Explain what Media Cloud is, how you created the Word Cloud and why you chose that particular word/topic to analyze. Also make sure they understand what the word cloud is and isn’t, can and cannot capture (see the Media Cloud guide or ask your friendly NewsFrames team member what this means). Ask participants if they have any questions before continuing
  6. Ask participants for their comments. Start with general observations: what do you think when looking at this image? Then ask more specific questions, if needed: what does this tell you about the way in which media is talking about you or the topics that affect you? Is something here that surprises you? Are there other words that you think would be worth exploring when analyzing the media coverage of this topic?
  7. Record, transcribe, and polish their answers so that they fit into a 250 word limit
  8. Contact the participants again and ask them for their feedback on what you have written. Tell them that the article is going to be published under their name, so encourage them to make any changes that they see fit. Explain that the editors might make some final changes, but that the content will remain very similar to the version they send you
  9. After they send you their feedback,you may make some minor changes, but try to respect their own words as much as possible
  10. Ask them for a picture of themselves or for an image that they think helps illustrate the idea of the post, and ask them for permission to publish it
  11. Share the post with the participants once it is published, and thank them once more for their collaboration.

Additional Considerations for Dual Language Posts

As Global Voices is multilingual platform, there is a chance that you might work in more than one language at once, such as when the people with whom you are collaborating speak in a language other than the one in which you will publish the story. If that’s the case, here are some considerations to keep in mind:

  1. Write the first draft of the story in the language spoken by the participants, so that they can read the draft when you share it with them
  2. Once they have read it and provided you with their changes or suggestions, write the final version in that language
  3. Translate that version to the language in which you want the story to be published. Try to translate the exact words used by participants as much as possible. However, you may make minor changes if that improves the flow of the text in the language you are writing
  4. Publish that story
  5. Contact us and we will make sure that the story gets published in the language spoken by the participants as well, so that you can share both versions with them.


If you have any questions, please contact us at We would be happy to walk you through this process!