- Quickly conduct basic research
- Analyze how media covers a particular topic or issue in a country or region
- Conduct in-depth research and reporting
1. Using Media Cloud to Quickly Conduct Basic Research
There are tasks that must be done every day in every newsroom. Using Media Cloud’s tools, it will be possible to do them with greater speed and precision.
Create a Snapshot of Media Coverage for Trending and Popular Stories
In the first 24 hours after a story breaks, it's valuable to be able to quickly get an overview of the context of the story. However, it's often challenging for small teams to find time to do this.
While we can use Media Cloud at a basic level to see what is happening in the short term (trending and breaking – but mostly after the fact), we can also use this tool to look at how stories develop over weeks and months.
For example, editors and authors can also use Media Cloud to see when coverage of a topic began, and, over time, the terms associated with an emerging news story. See, for example, these recent results related to Trump and wiretapping in March 2017:
Media Cloud can also be used to quickly find news published in different regions of the world. Editors and authors can take advantage of the Media Cloud to identify relevant sources for their reporting.
Research Background Information for Ongoing News Coverage
Providing context is an important part of covering ongoing news, such as election campaigns, protest movements, armed conflicts and popular memes.
Media Cloud can be used to search for this contextual information. It's also possible to locate, in a timeline, stories that were published at the moment the issue emerged in the news.
For example, if an editor wants to research and write a story about the parties that could form a governing coalition in the Netherlands, she may find that the GreenLeft party (GroenLinks) is a key part of coverage. The writer can then conduct a Media Cloud search to explore what the party's positions have been in the past:
Media Cloud can also conveniently generate an archive of previously published articles that could be used to add context to your story.
Media Cloud can also be used to search for background on people (for example, candidates in a presidential election) or companies (for example, mining companies). In another example, Media Cloud allows journalists to investigate how different news stories frame George Soros foundation-funded projects in Macedonia.
Media Cloud can help you to identify the first article that talked about the topic within a period of time, in this case in “Veterans Today” in April 2016:
Note: occasionally articles don’t have enough metadata and the dates you see are sometimes best guesses, so click on the link to the article (shown as “view article” above) to verify the publication date. It could also be that an evergreen article has been updated and republished.
If you have further questions about a specific example, check with the NewsFrames team.
Observe the News Cycle as a Media Cloud timeline
Media Cloud's timeline feature offers a quick snapshot of the news cycle. Editors and reporters can observe when a news story began to emerge, when the story peaked, and when coverage of the story began to decline. See, for example, when coverage of “Standing Rock” peaked (annotations added):
2. Analyzing the media environment
Media Cloud is useful for understanding “media environments,” or media coverage in defined countries or regions. By using filters, Media Cloud can also be used to compare media types (e.g., digital native vs. mainstream) or coverage across the political spectrum (e.g., liberal vs. conservative) within its collection of sources.
This can be useful for research in media studies, students of journalism, and also for journalists to assess the quality of media coverage.
Compare Coverage Across Media Environments
Media Cloud can be used to compare how the same topics are covered in media across different countries and languages.
For example, using the Media Cloud Dashboard, it's possible to take a quick glance at how migrants are featured in the mass media in Mexico (trabajo / work, frontera / border, derechos / rights, indocumentados / undocumented, refugiados / refugees) compared to the United States (illegal, undocumented, refugees, muslim, ban):
Analyze Media Bias
Queries in Media Cloud that compare coverage on a specific topic between two media collections can allow you to see what nouns and adjectives are used to refer to different news actors and processes in which they participate.
Using the “conservative” against “liberal” collections in US coverage might give you the following quick, high level view:
The use of different words to refer to the same topic (e.g., “USAID”) can expose the tendencies or biases of each media discourse regarding actors or processes.
However, note that collections are built with specific analysts and problems in mind—“conservative” may not mean the same thing to all users, and media outlets coverage may change over time.
For the time being, Media Cloud users must assemble their own lists of, for example, “conservative” or “liberal” sources they have identified and classified themselves.
In a future version of NewsFrames, users should be able to compare media more easily by using a set of dynamic, localized categorizations such as “liberal” or “conservative.”
Analyzing Global Voices Coverage
This word cloud, based on a search conducted on March 11, 2017, shows a random sample of words and terms most covered the most by Global Voices:
From the same search, using the sentences referenced within Global Voices stories, Media Cloud indicates Russia gets more coverage compared, for example, to countries in Africa:
Using Media Cloud Dashboard for Exploration and Discovery
Global Voices editors could, for example, easily plan small projects to investigate what biases or tendencies exist in sources commonly used by Global Voices authors. These sources could be “explored” or “discovered” by a topic or issue, such as refugees.
3. Using Media Cloud for In-Depth Reporting
Media Cloud is intended to help journalists:
- Provide in-depth information about a news topic
- Explain how the media frames the news.
To get an idea of the kinds of stories you can produce using Media Cloud, take a look at Fighting For, Not Fighting Against: Media Coverage and the Dakota Access Pipeline.
In a subsequent guide, we will cover how journalists can use Media Cloud for in-depth reporting.